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How to Create a Social Media Strategy in 8 Easy Steps (Free Template) and How to build your social media marketing strategy for 2020

 

How to create a social media strategy

Step 1. Choose social media marketing goals that align to business objectives

Set S.M.A.R.T. goals

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

Step 2. Learn everything you can about your audience

When it comes to your target customer, you should know things like:

  • Age
  • Location
  • average income
  • Typical job title or industry
  • Interests
  • etc.

Step 3. Know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

  • What’s working, and what’s not?
  • Who is engaging with your?
  • Which networks does your target audience use?
  • How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

To help you decide, ask yourself the following questions:

  1. Is my audience here?
  2. If so, how are they using this platform?
  3. Can I use this account to help achieve my goals?

Asking these tough questions will keep your strategy focused.

Step 5. Set up accounts and improve profiles

Decide which networks to use

As you decide which social networks to use, you will also need to define your strategy for each.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Step 8. Evaluate and adjust your strategy

Your social media strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/


From choosing the right channels to figuring out your content strategy, analysis paralysis is a serious problem for marketers today.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

A succinct strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences and optimize your results:

  1. Set meaningful social marketing goals
  2. Research your target audience
  3. Establish your most important metrics
  4. Analyze your competition
  5. Create and curate engaging content
  6. Make timeliness a top priority
  7. Assess your results and optimize
  8. Communicate goals, challenges and wins with your team 

https://sproutsocial.com/insights/social-media-marketing-strategy/





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