JAVE BLOG

STEPS TO PROMOTE PODCAST The #1 Goal: Do Really Great on iTunes! iTunes is responsible for as much as 70% of a podcast’s listens and downloads How to promote a podcast: 10 strategies to try Many thanks to the people and brands who have been generous to share their podcasting tips online. Some of the best advice I found dated all the way back to 2012, which shows just how long some folks have been excelling in the podcast game. I’ll link to some favorite resources at the end of this article as well. Here’s the big list of podcast promotion strategies we’re keen to try. 1. Leverage your guest’s audience Make it easy for guests to share by creating snippets and quote images 2. Promote on social media … in a dozen different ways Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of 3. Release at least 3 episodes on launch day 4. Convert the audio to a YouTube video Name your video “Interview with …” for potential SEO 5. Submit your podcast to podcatche...

  Asana vs Monday vs Trello: A Comprehensive Comparison Guide https://www.softwaresuggest.com/blog/asana-vs-monday-vs-trello/ Agorapulse vs monday.com https://www.capterra.com/social-media-management-software/compare/123971-147657/AgoraPulse-vs-monday-com Agorapulse vs monday.com Comparison https://www.getapp.com/marketing-software/a/agorapulse/compare/monday-com/ Asana vs Basecamp vs monday.com https://www.capterra.com/collaboration-software/compare/120550-56808-147657/Asana-vs-Basecamp-vs-monday-com Trello vs Asana vs Basecamp https://grasshopper.com/resources/tools/project-management-tools-trello-asana-basecamp/ Agorapulse vs Slack https://www.getapp.com.au/compare/91082/91563/agorapulse/vs/slack Agorapulse vs. Slack https://www.getapp.com/marketing-software/a/agorapulse/compare/slack/ Microsoft Teams vs Sprout Social https://www.softwareadvice.com/collaboration/microsoft-teams-profile/vs/sprout-social/ MS SharePoint   vs   Salsify https://www.trustradius.com/compare-p...

  The ideas / strategy on how can help you grow your business online   I- Business Ads Strategy Step 1. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. goals Each of your goals should be: ·          Specific ·          Measurable ·          Attainable ·          Relevant ·          Time-bound Step 2. Learn everything you can about your audience When it comes to your target customer, you should know things like: ·          Age ·          Location ·          average income ·          Typical job title or industry ·       ...

6 Easy Steps to Get Your Google Ads Ready for 2020 1. Come up with a list of KPIs (if you don’t have one already) Your Google Ads key performance indicators, or KPIs, are the metrics that you use to determine how successful you consider your Google Ads to be. Every business has different KPIs depending on what they’re looking to gain from Google Ads. For example, if your main goal is to get traffic to your website, some of your KPIs would likely include clicks and click-through-rate (CTR). Or, if your priority is content downloads, some KPIs would include conversions, conversion rate, and cost per conversion (AKA cost per action, or CPA). 2. Identify KPIs that are low performing If your CTR is low, you’ll want to work on your ad copy If everything looks pretty good in your account but your CTR is super low, it’s most likely because your ad copy is not resonating with your audience. Work on that! For a low conversion rate, work on landing pages So users are clicking on your ads...

Instagram Marketing Strategy  Set your goals for Instagram. Determine your Instagram target audience. Conduct a competitive analysis. Configure an editorial calendar. Build a consistent brand on Instagram. Grow your Instagram follower base. Convert your Instagram followers into customers. https://www.hubspot.com/instagram-marketing THE SEASON FOR SHOPS IS NOW Find out how shops on Instagram can help you get ahead this holiday season Connect Passions Tap into people’s passions to create deeper relationships with your business online and off. Immerse Visually Tell your story using unique creative tools and immersive formats that inspire action. Spark Exploration Connect to new customers and strengthen relationships with existing ones. https://business.instagram.com  11 Instagram Marketing Tips for Brands in 2019 According to  Pew Research Center , a plurality of Instagram users live in urban areas (42%), 34% of users live in the suburbs, and 24% of users in the country...

  How to create a social media strategy Step 1. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. goals Each of your goals should be: Specific Measurable Attainable Relevant Time-bound Track meaningful metrics Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates. Step 2. Learn everything you can about your audience When it comes to your target customer, you should know things like: Age Location average income Typical job title or industry Interests etc. Step 3. Know your competition Odds are your competitors are already using social media, and that means you can learn from what they’re doing. Conduct a competitive analysis A  competitive analysis  allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, whic...