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Social Media Strategy for PODCAST

STEPS TO PROMOTE PODCAST

The #1 Goal: Do Really Great on iTunes!

iTunes is responsible for as much as 70% of a podcast’s listens and downloads

How to promote a podcast: 10 strategies to try

Many thanks to the people and brands who have been generous to share their podcasting tips online. Some of the best advice I found dated all the way back to 2012, which shows just how long some folks have been excelling in the podcast game. I’ll link to some favorite resources at the end of this article as well.


Here’s the big list of podcast promotion strategies we’re keen to try.

1. Leverage your guest’s audience

Make it easy for guests to share by creating snippets and quote images



2. Promote on social media … in a dozen different ways

Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of


3. Release at least 3 episodes on launch day

4. Convert the audio to a YouTube video

Name your video “Interview with …” for potential SEO

5. Submit your podcast to podcatchers and aggregators

6. Transcribe the audio

Try a service like Rev.com ($1/minute) or Fiverr ($5)

7. Throw a two-week ratings party

One of the most significant factors in driving a podcast up the charts in iTunes (and into the New & Noteworthy section) is the rate at which you collect downloads and positive reviews in the first couple weeks.

8. Run a giveaway contest

9. Find partners to mention you

Mention brands in your podcast. They might just mention you back!


10. Be a guest on other people’s podcasts

 

https://buffer.com/library/promote-a-podcast/


How to Use Social Media to Promote Your Podcast

https://wistia.com/learn/marketing/how-to-promote-podcast-on-social-media


11 Ways To Promote Your Podcast On Social Media In 2020

https://fanbooster.com/blog/promote-your-podcast/


9 Marketing Lessons for Podcasters: Inside the Strategy of Facebook’s New Podcast

https://blog.pacific-content.com/9-marketing-lessons-for-podcasters-inside-the-strategy-of-facebooks-new-podcast-1a25391a5a53


Top 10 Best Podcasting Audio to Text Transcription Software Products
  • Sonix.
  • Trint.
  • GoTranscript.
  • Happy Scribe.
  • Simon Says.
  • InqScribe.
  • Audext.
  • Temi.
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