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Advertising Policies - 1.Facebook Ad Policies: Content & Landing Pages 2.Creative 3.Targeting

Advertising Policies for Facebook 

https://www.facebook.com/policies/ads

https://www.facebook.com/policies/ads/prohibited_content/grammar

https://www.facebookblueprint.com/student/path/187040-ad-policies-for-content-creative-and-targeting


1.Facebook Ad Policies: Content & Landing Pages ebook Ad Policies: Content & Landing Pages

Key takeaways

  • Ads can’t assert or imply, directly or indirectly, that you know a person’s personal characteristics.
  • Ads can't use vulgar, profane or insulting language.
  • Ads can't contain false, fraudulent, or misleading claims or content.
  • You can use a Facebook page as your ad’s landing page, such as your business Page or a Group.

2.Creative

Key takeaways

  • You should be mindful of ad policy for:
    • Misleading buttons
    • Health and fitness before and after images
    • Sexually suggestive images
    • Shock and scare tactics
    • Brand assets
    • Text penalty 

3.Targeting
https://www.facebookblueprint.com/uploads/resource_courses/targets/393309/original/index.html?_courseId=187039#/page/5be3853da2488a7e42159af0


https://www.facebookblueprint.com/student/award/XyS6sWmE8u357V8rbXhu9kHQ?referer=https%3A%2F%2Fwww.facebookblueprint.com%2Fstudent%2Fpath%2F187040%2Factivity%2F156573


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